Saturday, October 26, 2013

Hang out in Coimbatore city now with ease

Disappointed after a virtual search on the internet about hang outs in the city that did not yield the required information, two students of PSG Institute of Management (PSGIM) took it upon themselves to compile the details. They decided to print, publish and sell a ‘hang out’ magazine.

For students

Prince Mohamed Khan, second year MBA student, and S.R. Bharatt, a second year PGDM student, hit upon the idea of launching a monthly magazine to benefit students from other parts of the state and country who were studying in Coimbatore, and visitors / tourists staying in hotels.

Thus was born CHO — Coimbatore Hangouts, with digital expertise from Ignatius Anto Rex, a second year MBA student of PSGIM, and marketing expertise from B. Saravana Pandian, second year MBA student of Sri Krishna Institute of Management.

As the team awaits the ISBN registration to publish and sell it commercially, the formal online launch and release of a sample hard copy of the magazine were held on the institute premises on Monday.

The magazine contains information on verticals such as restaurants / cafes, shopping, cinema, fashion / beauty, and events.

It is not merely a directory listing out the places, but also has on offer the kind of food served, reviews of food, reviews of the movies playing in Coimbatore that month, fashion in vogue, places to visit, and so in addition to some general articles.

Releasing the first copy, director of PSGIM R. Nandagopal said the magazine was a student venture in terms of investment, operation and marketing.


“They have planned to operate it on a voluntary basis with editorial contributions from freelancers and a 10-member student team. After a trial period of three to six months, the voluntary venture will be converted into a company”, he said.

To be priced at Rs. 50, the 50-page magazine would hit the stands shortly with an initial print order of 3,000 copies a month.

It would eventually increase its readership, offer subscription, and accept advertisements.

Those interested can visit

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